The story

Luxury is a hallmark of civilization, a phenomenon that merges culture, art and community.

Talking about the history of humanity, the famous French Postmodern philosopher Georges Bataille noticed: “The history of life on Earth is mostly a consequence of frantic immoderacy. Everything is being weighed down with strive towards multiplying opulence and breeding more and more costly ways of living”. Evgeniy Karnovich, the Russian historian and journalist, echoes him: “Despite Peter the Great himself lived in an extremely simple way, nonetheless he approved and favored opulence in his court as one of the essentials of factories, craft and trade development”.

Craving for luxury is an emergent phenomenon when quantity evolves to a new quality, when the social structure develops to a new level. It’s the opportunity to represent via yourself what has been created and blessed through centuries.

The Renaissance gifted the humanity with the greatest European craftsmen. Baroque, classicism, rococo – the new styles required more and more elegance in techniques of art masterpieces creation. Civilization has been constantly increasing the quality of life and craving towards the beautiful even more. Another leap from quantity to quality happened in the second half of the XVIII century – demand for luxury called for new approaches, and therefore applied arts have appeared as a phenomenon of the luxury industry. In 1767 the Oxford English Dictionary first featured the term of “Applied art”. Workhouses where luxury goods were being produced both custom and in batches have emerged in Britain, France, Holland and some German cities. The most well-known ones are the French tapestry manufactories, the china ones in Britain, Germany and Sweden, the watch makers of Switzerland and coach-yards in Italy, France and Britain.

The 20th century has brought new style icons and ideals of luxury along with more attempts to forbid the latter, up to a government-imposed ideology. But it’s known that these ideas of sameness and asceticism have failed once again having faced the human strive towards the dream, the fairytale and beautiful life. 

The results 

Globalization and democratization processes are still influencing the development of the luxury industry and community all around the globe. Now we’re witnessing integration of knowledge about luxury in Ukraine as well, we see well-known brands and tutors coming and new companies being opened. OOO Star de Lux (limited liability company) is a local company that takes part in developing luxury industry in Ukraine. The central office was opened in Kyiv in 2011. Within its first year the company launched the Luxury Property collection that includes the “General’skiye Dachi” and “Blaue Lagune” suburban villa settlements, and also the “Pleinair sur la Riviere” land plots on the bank of the Dnieper. The company has discovered the true meaning of collectible masterpieces in a short time and has acquired a decent niche in the luxury market.

“General’skiye dachi” will fill your days with with the vibe of significance, but making it possible to be on your own at the same time. “Blaue Lagune” gives those with a childhood dream of the sea the desired chance to become the captain. “Pleinair sur la Riviere” – here’s the space for self-expression of a creative person with an uncommon way of thinking. All communication the company does about the Luxury Property collection is aimed on spreading the philosophy of luxury and knowledge about it.

In 2012 the company adds up to the collection and is also planning to open a branch in Moscow.